Old Joe Soft Toy

Cuddle o'clock has officially struck and Old Joe is on his way!

Meet Old Joe, the University of Birmingham's most huggable icon. Dressed in his signature UoB scarf and proudly showing off our iconic red brick heritage, this 25cm bundle of charm is everything you never knew you needed on your shelf (or in your arms).

Every mascot deserves a matching accessory - and so do you.  Old Joe is modelling the official UoB scarf and you can have your very own.  Order here; University Striped Scarf – University of Birmingham

Send us a photograph and the location of your Old Joe so we can include him on the Old Joe Travel Map.