{"title":"Old Joe Soft Toy","description":null,"products":[{"product_id":"old-joe-soft-toy","title":"Old Joe Soft Toy","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eCuddle o'clock has officially struck and Old Joe is on his way!\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMeet \u003cb\u003eOld Joe\u003c\/b\u003e, the University of Birmingham's most huggable icon. Dressed in his signature UoB scarf and proudly showing off our iconic red brick heritage, this 25cm bundle of charm is everything you never knew you needed on your shelf (or in your arms).\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePre-order now to be among the first to welcome Old Joe home when he arrives in \u003cb\u003eSeptember \u003c\/b\u003eand be in with a chance of receiving a \u003cb\u003elimited edition\u003c\/b\u003e. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eEvery mascot deserves a matching accessory - and so do you.  Old Joe is modelling the official UoB scarf and you can have your very own.  Order here; \u003ca href=\"https:\/\/www.uob-giftshop.com\/products\/university-striped-scarf?_pos=1\u0026amp;_psq=scarf\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eUniversity Striped Scarf – University of Birmingham\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ePre-order yours before he's gone!\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":58322466439555,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/7755\/3027\/files\/OJ4.png?v=1782911318"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/7755\/3027\/collections\/UoB_100726_NRP-13.jpg?v=1786022765","url":"https:\/\/www.uob-giftshop.com\/collections\/old-joe-soft-toy.oembed","provider":"University of Birmingham","version":"1.0","type":"link"}